The UK Gift Card market is worth £6 billion per year and is split broadly 48:52 between sales through retailers’ own channels and B2B sales.1
When questioned about the type of gift they would most like to receive, the first choice for the majority of consumers is a Gift Card.2
Retailer Gift Cards represent the single most profitable product a retailer can sell. A well run programme will:
Retailers with competing priorities are often unable to dedicate effort to Gift Cards. Without a measurable P&L Gift Cards can significantly underperform resulting in the loss of multi-million pound opportunities.
1. UKGCVA market data 2014
2. SVS consumer survey